COLOR LOGO

ALMACO’s official “horizontal” logo features the colored ALMACO icon positioned to the left of the black text. Alternatively, a “centered” logo may be employed when it suits the design better.

BLACK LOGO

Utilize the full black logo variants for situations that specifically call for black logos.

WHITE LOGO

Opt for the white logo versions in instances where the original logo might not be easily discernible, such as on darker backgrounds or images.

Use only these versions.

LOGO PACKAGE

Download ALMACO’s logo package to receive logos in the most common sizes and formats. If you need additional variations, please contact ALMACO Marketing.

DOWNLOAD LOGOS

Downloads the logo package as a ZIP file from almaco.cc.

SAFE ZONE

Ensure that there is a minimum clear space surrounding the logo, which should be equal to the height of the icon (x).

MINIMUM SIZE

The logo must not be rendered smaller than the following dimensions:
Print: 25 mm in width
On screen: 72 pixels in width

LOGO INTEGRITY

The original logo must remain unaltered in every respect. Avoid introducing additional elements, such as colors or photographs.

COLOR CONSISTENCY

Alternative color options should not be combined with other logo versions. Refrain from applying outlines or any additional effects to the logos.

USE MASTER ARTWORK

Always employ the master artwork to reproduce the logo; refrain from creating your own variations. Avoid manually adjusting the typography, colors, or shapes of the logo. When superimposing the logo onto an image, ensure that it maintains visibility and legibility.

DO NOTS IN A NUTSHELL

• The logo must not be stretched, compressed, or tilted.
• The logo proportions must not be altered.
• The logo must not be rotated.
• The logo colors must not be changed.
• Do not add shadows, glows, or any other visual effects to the logo.
• The elements of the logo must not be rearranged.
• The logo must not be placed on a busy or low-contrast background.
• The logo must not be cropped or used partially visible.

LOGO ON IMAGES

Place the logo on a calm, even area of the image, such as sky, sea or a plain wall, and keep the safe zone (x) clear of busy details. Use the color or black logo on light areas and the white logo on dark areas. Position the logo in a corner of the layout rather than in the middle of the image.

CO-BRANDING

When the ALMACO logo appears together with partner or customer logos, give each logo the same visual weight and keep at least the safe zone (x) between them. Align the logos on a common baseline or center line. Do not combine the ALMACO logo with other logos into a single new mark. Co-branded materials must be approved by ALMACO Marketing before publication.

PRIMARY FONT

ALMACO’s primary font is Montserrat. Use Montserrat ExtraBold for titles, Montserrat Regular for body text, and Montserrat Bold or Italic for highlighting text.

Montserrat is an open-source font, available free from Google Fonts and Adobe Fonts.

Download Montserrat from Google Fonts

APPLICATION FONT

Inter is the font for digital applications and user interfaces built for ALMACO, such as software tools, portals and dashboards. Digital solution providers should use Inter Bold for titles and Inter Regular for body text and interface elements. Inter is designed for clear legibility on screens at all sizes and is available free from Google Fonts.

Download Inter from Google Fonts

TEXT HIERARCHY

Use the same order of text styles in every material, so readers can always recognize what is a heading and what is body text.

Charts, pies and other similar elements follow ALMACO’s color scheme with Ocean Blue 60 as the most dominant color supported by the other main and accent colors.

Use the chart colors in the order shown below. Light and dark shades alternate, so neighboring series stay distinguishable in grayscale print and for colorblind readers. A chart with four series uses the first four colors.

• Use no more than six slices in a pie chart. Group the smallest values under Other in Funnel 40.
• Label slices and series directly or keep the legend close, so the chart does not rely on color alone.
• Do not use the 10 or 20 shades as data colors. They are reserved for backgrounds.

Download ALMACO’s color swatches as Adobe Swatch Exchange (ASE) files for use in Adobe Illustrator, InDesign, Photoshop and Creative Cloud Libraries. The package includes two files:

• RGB for digital use, such as websites, presentations, social media and video.
• CMYK for print, such as brochures, signage and printed materials.

In both files, the colors are grouped by color family: Ocean Blue, Funnel, Sea Green, Firezone and Sand.

DOWNLOAD COLOR SWATCHES

HOW TO USE

In Illustrator, open the Swatches panel menu and choose Open Swatch Library › Other Library, then select the ASE file. In InDesign, choose Load Swatches from the Swatches panel menu. To add the colors to a Creative Cloud Library, select a color group and add it from the CC Libraries panel.

The ALMACO visual identity is characterized by a light, and airy aesthetic with a gentle sea breeze. We use white and light gray tones, complemented by turquoise shades. We prioritize open spaces within our designs to provide a sense of clarity and allow our content to breathe.

TURQUOISE ACCENT LINE

ALMACO uses a distinctive turquoise line as a visual element. It is commonly positioned above or under white or light gray boxes, tables, and images. In a typical PowerPoint slide, this line is 2 1/4 points thick. The line’s thickness is adaptable, scaling proportionally with the document.

IMAGE COMPOSITION

At ALMACO, our image selection typically comprises of photographs or photorealistic renders. When presenting images in a collage format, we recommend incorporating a 3-point thick white space between each image.

ALMACO uses Simple Line Icons and other similar style icons in the colors Funnel 100, Ocean Blue 60 or Ocean Blue 100.

STYLE

ALMACO photography is light, airy and authentic. Favor natural light, open sea views, clean interiors and real people at work. Leave calm areas in the image where text or the logo can be placed.

SUBJECTS

Show real ALMACO vessels, interiors, galleys, cabins and project sites, and the people who build and serve them. Use photorealistic renders when a project is not yet built. Avoid generic stock images that could be mistaken for ALMACO projects.

SAFETY

People photographed at shipyards, construction sites or onboard vessels under construction must wear the correct personal protective equipment, such as helmets, safety shoes, high-visibility clothing and eye protection where required.

PEOPLE AND PERMISSIONS

Use images of identifiable people only when they have given their consent. Customer vessels and projects may only be shown with ALMACO’s approval. When using images supplied by ALMACO, credit the photographer if requested and use the images only for the agreed purpose.

EDITING

Keep colors natural and true to life. Cropping and light corrections are fine. Do not apply heavy filters, change the content of an image or add elements to it.

VIDEO

• Start or end ALMACO videos with the official ALMACO logo animation, available from ALMACO Marketing.
• Set name and title captions in Montserrat, in white on Ocean Blue 100 or Funnel 100.
• Add subtitles to all videos, as many viewers watch without sound. Use Montserrat or a similar clear sans-serif font in white with a dark background.
• Use only music and footage with cleared rights for the intended channels.

SOCIAL MEDIA

• Tag ALMACO Group when posting about ALMACO projects or cooperation.
• Follow the photography, color and typography guidelines in this guide for all posts and graphics.
• Do not alter ALMACO’s logo or profile images, or use them as part of your own profile.

TONE OF VOICE

ALMACO writes the way a knowledgeable colleague speaks: clear, factual and confident. Keep sentences short, explain technical terms when the reader may not know them, and let facts and references carry the message instead of superlatives.

LANGUAGE

ALMACO uses American English, for example color, center, organize and modernization. Use commas, colons, periods or parentheses instead of dashes.

COMPANY NAME

• ALMACO is always written in capitals. Never Almaco or almaco.
• The full company name is ALMACO Group, with a capital G.
• Vessel names and established abbreviations, such as EPC, keep their own capitalization.

ABOUT ALMACO

Use this short description when introducing ALMACO, for example in press releases and event materials:

ALMACO Group is a full-service contractor for the new construction and modernization of accommodation and catering areas in the marine and offshore industries, delivering turnkey solutions from design and engineering to project management, spare parts, and maintenance.